Retail Displays for Houseplant (Canada)
A home-grown cannabis brand, Houseplant had a vibrant presence both online and on retail shelves until it's exit from the Canadian marketplace in 2021. The US iteration of the brand continues to operate with a different visual identity.
Between 2019 and 2021, I designed and produced a variety of POP signage and
in-store merchandising displays across all product SKUs, ensuring that each piece remained consistent with the look and feel of the Houseplant brand. The overall objective was to raise brand recognition in cannabis stores across Canada.
in-store merchandising displays across all product SKUs, ensuring that each piece remained consistent with the look and feel of the Houseplant brand. The overall objective was to raise brand recognition in cannabis stores across Canada.
In addition to collaborating with vendors to create custom shelf displays and
in-store signage, I prepared all print files for production and signed off on all proofs. I also designed and prepared numerous B2B materials such as sell sheets and product info cards.
in-store signage, I prepared all print files for production and signed off on all proofs. I also designed and prepared numerous B2B materials such as sell sheets and product info cards.
Spiritleaf Retail Display
This shelf display was designed to be eye catching and highlight the distinct product categories offered by the brand: Pre-rolls, dried flower, and beverages.
Concept
Installed display, in-store at Spiritleaf in Toronto
Point of Purchase Signage
POP signage for various cannabis retail locations: easel back sign with wobbler, tent card, and cube signage.
Easel-back counter signage for the full suite of Houseplant SKUs
Tent cards for all strain varieties
Cube signage
All POP materials that required in-store assembly were accompanied by an instructional guide which included step-by-step instructions for retail staff.
I created the layout, visuals and instructional copy for these guides.
I created the layout, visuals and instructional copy for these guides.
Cannabis NB Retail Signage
In-store poster and POP signage for the brand's two hero strains
This family of promotional retail signage was designed to speak to the genetics, consistency and quality of the product.
POP tent cards
POP Easel back signs
In-situ poster display in Cannabis NB stores in New Brunswick.
La Canapa Retail Display
Display case insert with custom shelf and interchangeable, magnetic labels.
This display was designed to be adaptable to whichever SKU was currently on feature. It came with multiple magnetic decals that could be swapped in and out to customize the display, and an instructional guide informing on how to use each piece depending on SKU.
Concept by me, renders by Dave Minakakis
I created user guides for all retail displays that were shipped to stores across the country, since displays often involved assembly or required specific merchandising instructions.
Canna Cabana Retail Display
"Fishbowl" display case
This design uses the brand colours to create a tiered display feature the product. Knowing this display would be viewed from above rather than the front, I wanted to include some depth and interest to the base, including a raised 3D logo.
Printing by Godin Productions
Spiritleaf Retail Display
Shelf displays highlighting the assortment of dried flower strains. This shelf display was designed to be scalable to the width of shelf space available based on store - larger shelf spaces included a diecut starburst element with additional messaging that could be swapped out as promotion changed.
Small merchandising display | 15" wide
Large merchandising display | 45" wide
Renders by Dave Minakakis
