Madri Excepcional, a lager inspired by the street culture of Madrid, celebrated their launch in Canada with bar takeovers in Toronto and Montreal. For one night only, Baro was transformed into an immersive brand experience across 4 floors, celebrating the art, music, and food of Spain.
All print materials for the event were prepared by me, including:
• directional & bar-top signage
• floor-to-ceiling wraps of hallways & elevators
• exterior door wrap
• custom arched swinging doors
• exclusive invitations
• directional & bar-top signage
• floor-to-ceiling wraps of hallways & elevators
• exterior door wrap
• custom arched swinging doors
• exclusive invitations
The invitations were designed to mimic the arched doorways featured on each floor of the event–a signature element of the brand.
Multiple printing techniques were incorporated into the construction and design of both the invitation and envelope to align with the premium feel of the event: gold foil, a tear strip, diecut to reflect the arched doorways at the event, and spot UV gloss highlighting the Madri houndstooth pattern.
