Madri Excepcional, a lager inspired by the street culture of Madrid, celebrated their launch in Canada with bar takeovers in Toronto and Montreal. For one night only, Baro was transformed into an immersive brand experience across 4 floors, exploring the art, music, and food of Spain.
I prepared all print files for the event, ensuring consistency and meeting brand standards.
Elements included:
• directional and bar-top signage
• floor-to-ceiling wraps of the hallways and elevators
• front entrance wrap
• arched swinging doors
• exclusive invitations sent to influencers and employees
Elements included:
• directional and bar-top signage
• floor-to-ceiling wraps of the hallways and elevators
• front entrance wrap
• arched swinging doors
• exclusive invitations sent to influencers and employees
The invitations were designed to mimic the arched doorway featured on each floor of the event–a signature element of the brand.
I incorporated multiple printing techniques into the construction and design of both the invitation and envelope to align with the premium feel of the event: a custom diecut shape to mimic the arched doorway featured at the event–a signature element of the brand, smooth and textured spot UV gloss to highlight the brand's houndstooth pattern, and gold foil.
