As part of their initiative to support hockey in Canada, Quaker transformed the snack bar of a hockey arena in small town Navan, ON. The goal was to elevate the space with a refreshed look and feel while offering up a variety of Quaker products to fuel the local players, as captured in a 30 second TV spot and on social. The initiative was also featured on Hockey Night in Canada, and on the Sportsnet instagram.
All print materials for the refresh were prepared by me, including decals for the wall, floors and stairs; a counter wrap and vending machine wrap.
Concession bar before & after:
Other branded elements throughout the arena:
